Alcohol free options mean you don’t need to swerve the pub even if you want to do Dry January and that’s great news for the ailing boozers
Fewer people are set to give up the booze after Christmas – in a boost for struggling pubs. Interest among Gen Z youngsters in “Dry January” has plummeted.
The booze-free campaign turns customers away from inns already hammered by tax hikes and rising costs.
But the number of younger drinkers keen on abstaining from alcohol for a whole month has fallen from a third (33%) to fewer than a quarter (24%) show latest figures from drinks industry analysts IWSR’s Bevtrac.
And market researchers EuroMonitor found younger drinkers were spurning ‘time-out’ months and adopting moderate habits, such as ‘zebra-striping’ – where pub-goers alternate between alcoholic and non-alcoholic drinks.
Booze-free wine brand Eisberg said it found “more people than ever” – some 33% – were ordering alcohol-free beverages from bars.
The winery’s boss, Dan Harwood, said: “More young people are telling us they don’t feel the need to give up alcohol completely for a whole month.
“Even in January, when many people traditionally abstain, they can still head to their local pub, but make more mindful choices about what and how much they drink.”
He added: “Our latest research shows alcohol-free options are more popular with young adults than ever before, with trends like zebra-striping helping people cut back without missing out on nights out or socialising.
“It’s a relaxed, flexible approach that fits naturally with socialising. For many, it’s all about the balance between being social, moderating sensibly and feeling good the next day.”
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